FREE Complete Marketing Plan for a Personalised Craft Business
- cocomakhalfa
- Feb 18
- 6 min read
Complete Marketing Plan for a Personalised Craft Business
GOAL
Increase online sales
Build brand visibility
Create repeat customers
Grow social media consistently
1) Brand Foundation (Start Here)
Before posting, be clear about your brand.
Define:
Target Audience Examples
Mums buying children’s gifts
Wedding customers
Baby gifts
Small business personalised items
Birthday/Christmas buyers
Your Brand StyleChoose one:
Cute & colourful
Minimal & modern
Rustic & natural
Luxury & elegant
Brand Message Example“Handmade personalised gifts made with love, perfect for life’s special moments.”
Use the same:
Colours
Logo
Tone (friendly, warm, personal)
Consistency builds trust and increases sales.
2) Social Media Setup (Professional Profiles)
Facebook Page – Full Setup Guide
Step 1: Create Page
Go to Facebook → Menu → Pages → Create Page
Fill in:
Page Name: Your business name
Category: Gift Shop / Personalised Gifts / Arts & Crafts
Bio Example:
Handmade personalised gifts for birthdays, weddings & special occasions. UK delivery. Message to order.
Step 2: Add Visuals
Profile photo = Logo
Cover photo = Best product image or collage
Step 3: About Section
Add:
Website/Etsy link
Email
Location (UK)
Delivery info
Step 4: Call to Action Button
Set to:
Message
WhatsApp
Shop Now
First Posts (Important)
Post immediately:
Welcome post
Best seller
How to order
Example:“Welcome to our page! We create handmade personalised gifts for every occasion. Message us to place an order!”
Facebook Group – Build a Community
Why a Group?
Customers see posts more often
Great for repeat buyers
Perfect for exclusive offers
How to Create
Facebook → Groups → Create
Name:
“VIP Personalised Gifts & Offers by [Brand]”
Set to Private
Description Example:
Join our VIP group for exclusive discounts, new product previews, and special offers!
What to Post in the Group
Discount codes
New products first
Polls (“Which colour next?”)
Customer photos
Flash sales
After every order:“Join our VIP group for special offers!”
3) Instagram Setup (Optimised for Sales)
Profile Example
Username: Same as brandProfile Photo: Logo
Bio TemplateHandmade personalised giftsPerfect for birthdays, weddings & baby giftsMade to order in the UKOrder via DM or link below
Add:
Etsy/website link
Highlights:
Reviews
Best Sellers
How to Order
Packaging
Offers
4) TikTok Setup
Bio Example
Personalised handmade giftsMade to order in the UKFollow for gift ideas & behind the scenes
Best TikTok Content
Packing orders
Making process
Before & after personalisation
Trending sounds
“Orders from today”
Keep videos short (7–15 seconds).
5) Daily Marketing Tasks (30–60 minutes)
Every Day
Post 1 Reel or TikTok
Post 1 story (packing, workspace, order)
Reply to comments/messages
Follow 10 potential customers
Comment on similar pages
3 Times per Week
Post product photo on Facebook & Instagram
Share customer review
Post in Facebook group
Weekly
Film multiple videos at once
Check which posts performed best
6) Writing Good Product Descriptions
Formula
What it is + Who it’s for + Personalisation + Delivery + Call to action
Example
Personalised acrylic name sign – perfect for nursery décor or birthday gifts. Choose your colour and font. Handmade and dispatched within 2–3 working days. Message us to order today!
Keywords to Use
Personalised gift
Handmade UK
Custom name
Unique gift
7) How to Use ChatGPT (Time-Saving)
Useful Prompts
CaptionWrite an Instagram caption for a personalised baby name sign with hashtags.
HashtagsGive me 20 hashtags for personalised handmade gifts UK.
Content IdeasGive me 30 content ideas for a personalised craft business.
Product DescriptionWrite an Etsy description for a personalised wooden sign.
8) Scheduling Posts (Save Time)
Meta Business Suite (Free)
Steps:
Go to business.facebook.com
Click Create Post
Select Facebook + Instagram
Upload image/video
Click Schedule
Choose date/time
Best Posting Times
12–2pm
6–9pm
For TikTok:
Upload from desktop and use schedule option.
9) Content System (Stay Organised)
Create folders:
Best Sellers
New Products
Customer Photos
Reviews
Videos
Seasonal Content
Once a week:
Take 10–15 photos
Film 5–7 videos
Schedule everything
10) 30-Day Content Calendar (Table)
Day | Content Type | Platform | Example |
1 | Best seller photo | IG/FB | Personalised name sign |
2 | Packing orders video | Reels/TikTok | Today’s orders |
3 | Customer review | IG/FB | Screenshot review |
4 | Behind the scenes | Stories | Workspace |
5 | Product video | Reels/TikTok | Close-up details |
6 | Special offer | IG/FB | Weekend discount |
7 | Gift ideas | IG/FB | Birthday bundle |
8 | Making process | TikTok/Reel | Creating item |
9 | Best seller again | IG/FB | Different angle |
10 | Poll | Stories | Choose colour |
11 | Customer photo | IG/FB | Tagged customer |
12 | Packaging video | Reels/TikTok | Wrapping order |
13 | FAQ post | IG/FB | Delivery time |
14 | Flash sale | All | 24-hour offer |
15 | Behind scenes | Stories | Workday |
16 | New product | IG/FB | Launch |
17 | Before/after | Reels/TikTok | Plain vs personalised |
18 | Review | IG/FB | Testimonial |
19 | Story Q&A | Stories | Ask questions |
20 | Product demo | Reels/TikTok | How it works |
21 | Gift inspiration | IG/FB | Occasion post |
22 | Workspace video | TikTok/Reel | Crafting |
23 | Best seller | IG/FB | Different style |
24 | Group promotion | FB | Join VIP |
25 | Limited stock | IG/FB | Urgency |
26 | Order packing | Reels/TikTok | Bulk orders |
27 | Review | IG/FB | Customer feedback |
28 | Offer reminder | All | Ends tonight |
29 | New colour/style | IG/FB | Variation |
30 | Thank you post | All | Appreciation |
Repeat monthly.
11) Growth Strategies
Increase Sales
Bundle products
Offer seasonal items
Limited-time offers
Free gift over certain amount
Increase Visibility
Use trending sounds
Post Reels daily
Collaborate with small influencers
Monthly giveaway
12) Monthly Tasks
Run one promotion
Add one new product
Update highlights
Check top-performing posts
Ask customers for photos/reviews
13) Simple Sales Funnel
Social Media → Message/Website → Order → Ask for Review → Invite to Facebook Group → Repeat Customer
1) 30 Ready-to-Copy Captions
Use these for Instagram, Facebook, and TikTok.
Product Focus
Our best-selling personalised gift is perfect for birthdays, weddings or special moments. Handmade with care and made just for you. Message to order today! #personalisedgifts #handmadeuk
Looking for a unique gift? This custom piece is made to order and delivered across the UK. DM us to personalise yours!
Every item is handmade and customised to your request. The perfect thoughtful gift for someone special.
Behind the Scenes
A little look behind the scenes while today’s orders are being made. Thank you for keeping us busy!
From plain to personalised – this is where the magic happens.
Packing today’s orders with love. We appreciate every single one of you!
Social Proof
Customer feedback like this makes our day! Thank you for your support.
Seeing our products in your homes is the best feeling. Keep tagging us!
Sales & Urgency
Limited availability this week – message now to secure your order.
Weekend offer: 10% off all personalised items. Ends Sunday!
Order today for fast UK dispatch.
Gift Ideas
Perfect gift idea for birthdays, new babies, weddings or anniversaries.
Struggling for gift ideas? Personalised gifts always make it extra special.
Engagement
Help us choose! Which colour do you prefer?
What occasion would you buy this for? Tell us below!
Brand Personality
Small business, big love for handmade.
Every order supports a small UK business – thank you!
New Product
New product launch! Now available to order.
Now available in new colours – which is your favourite?
Reminder Posts
Don’t forget to order early for special occasions.
Our order slots are filling fast this week.
Appreciation
Thank you for your continued support – it means everything.
We’ve packed over [X] orders this month – so grateful!
Educational
Did you know all our items are made to order?
Personalisation options available – name, date or message.
Reels/TikTok Short Text
Orders from today
Watch this transform
Packing with love
Handmade magic
Custom made for you
2) Daily 30-Minute Action Plan
Monday – Friday
10 minutes
Reply to messages & comments
10 minutes
Post 1 Reel or TikTok
5 minutes
Post 1 story (workspace, orders, poll)
5 minutes
Engage:
Follow 10 people
Comment on 5 similar accounts
Weekend (30–60 mins once)
Film 5–7 videos
Take 10 product photos
Schedule posts for the week
3) Plan to Reach 1,000 Followers Fast
Daily
Post 1 Reel/TikTok
Use 10–20 hashtags
Engage with similar small businesses
Weekly
Run a poll or question in stories
Share a customer review
Post a trending audio video
Monthly Growth Boost
Giveaway Example
Win a personalised item!To enter:
Follow our page
Like this post
Tag 2 friends
Share to your story
This brings new followers quickly.
4) Seasonal Sales Calendar
Month | Focus |
January | New Year, organisation gifts |
February | Valentine’s Day |
March | Mother’s Day |
April | Easter |
May | Wedding season, Teacher gifts |
June | Father’s Day |
July | Summer gifts |
August | Back to school |
September | Autumn products |
October | Halloween |
November | Black Friday, Christmas prep |
December | Christmas, last-minute gifts |
5) ChatGPT Prompts for Daily Use CaptionWrite a friendly Instagram caption for a personalised [product] with UK hashtags. Content IdeasGive me 10 Reel ideas for a personalised craft business. Product DescriptionWrite an Etsy description for a personalised [item] including SEO keywords. HashtagsGive me 20 hashtags for personalised handmade gifts UK.
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6) Weekly Content Structure (Simple)
Day | Content |
Monday | Best seller |
Tuesday | Behind the scenes |
Wednesday | Customer review |
Thursday | Product video |
Friday | Offer or reminder |
Saturday | Packing orders |
Sunday | Gift ideas |
7) Simple Growth Strategy Summary
Post daily → Engage daily → Show process → Share reviews → Run monthly offers → Promote seasonal products.
Consistency = sales.
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